Our Founders

 Azadeh Hendi, formerly an attorney, is an intrepid traveler with a profound affinity for sunny locales. Her interests encompass conscious living, design, and fashion. In her role as the spouse of a renowned skin cancer surgeon, Azadeh possesses firsthand knowledge of the risks associated with insufficient sun protection.

As a mother of two energetic boys, she often engaged in outdoor activities with her family, be it sports, exploration, shopping, or travel. Azadeh soon recognized the incongruity between her active outdoor lifestyle and the scientific evidence linking sun exposure to skin cancer, skin discoloration, and premature aging.

Drawing inspiration from her global journeys and driven by her advocacy spirit, Azadeh seamlessly integrated her passion for design, wellness, science, and travel. The result was a collection of sun-protective clothing that is not only comfortable and versatile but also imbued with style and ease of travel. This collection caters to busy women who prioritize both fashion and functionality.

Azadeh, whose name means "free spirit," embarked on a mission to champion freedom for all women seeking a healthy and active lifestyle. Luminora stands as a testament to this pursuit of freedom—a call to empower women to explore life without the burdens of guilt and worry, to aspire for everything without jeopardizing their well-being.